Archive | October, 2020

All about Ad agency

Cornerstone to an Ad Agency is high profile clients. Clients include businesses and corporations, non-profit organizations and government agencies and we are often hired to produce multifaceted new media advertising campaigns. While some advertising agencies limit the amount and kind of service they offer. Such agencies usually offer only one or two of the basic services. For example, although some agencies that specialize in “creative” also offer strategic advertising planning service, their basic interest is in the creation of advertising. Similarly, some “media-buying services” offer media planning service but concentrate on media buying, placement, and billing. On the other hand The McKenna Agency has 5 specilized divisions;

1) Northwest Photo and Video – HD Video and Stock Photography services,

2) The Web Masters – technically advanced & highly visual web design services,

3) System Interactive Communications – search engine marketing services

4) Avondale Studio – voice over recording and commercial music composition services and

5) Systemic, Inc – organizational development and related business consulting services..

When the client chooses to use limited-service advertising agencies, it must assume some of the advertising planning and coordination activities that are routinely handled by the full-service advertising agency. Thus, the advertiser who uses limited-service agencies usually takes greater responsibility for the strategic planning function, gives greater strategic direction to specialist creative or media agencies, and exercises greater control over the product of these specialized agencies, ensuring that their separate activities are well-ordered and -coordinated.

Specialist Advertising Services
In addition to the full-service, general-line advertising agencies, there are also agencies that specialize in particular kinds of advertising: recruitment, help-wanted, medical, classified, industrial, financial, direct-response, retail, yellow pages, theatrical/entertainment, investment, travel, and so on. As a general rule our agency does not focus a specific industry.

Specialization occurs in such fields for a variety of reasons. Often, as in recruitment advertising, for example, specialized media or media uses are involved that require knowledge and expertise not ordinarily found in a general-line agency. In other cases, such as medical or industrial advertising, the subject is technical and requires that writers and artists have training in order to write meaningful advertising messages about it.
Such specialist advertising agencies are also usually “full-service,” in that they offer all the basic advertising agency services in their area of specialization plus other, peripheral advertising services related to their area of specialization.

Interactive services
Interactive services differentiate themselves by offering a mix of web design/development, search engine marketing, internet advertising/marketing, or e-business/e-commerce consulting. Interactive agencies rose to prominence before the traditional advertising agencies fully embraced the Internet. Offering a wide range of services, some of the interactive agencies grew very rapidly, although some have downsized just as rapidly due to changing market conditions. Today, the most successful interactive agencies are defined as companies that provide specialized advertising and marketing services for the digital space.

The digital space is defined as any multimedia-enabled electronic channel that an advertiser’s message can be seen or heard from. The ‘digital space’ translates to the Internet, kiosks, CD-ROMs, DVDs, and lifestyle devices (iPod, PSP, and mobile). Interactive agencies function similarly to advertising agencies, although they focus solely on interactive advertising services. They deliver services such as strategy, creative, design, video, development, programming (Flash and otherwise), deployment, management, and fulfillment reporting. Often, interactive agencies provide: digital lead generation, digital brand development, interactive marketing and communications strategy, rich media campaigns, interactive video brand experiences, Web 2.0 website design and development, e-learning Tools, email marketing, SEO/SEM services, PPC campaign management, content management services, web application development, and overall data mining & ROI assessment.

The recent boost in the interactive agencies can also be attributed to the rising popularity of web-based social networking and community sites. The creation of sites such as MySpace, Facebook and YouTube have sparked market interest, as some interactive agencies have started offering personal and corporate community site development as one of their service offerings. It still may be too early to tell how agencies will use this type of marketing to monetize client ROI, but all signs point to online networking as the future of brand marketing and Interactive being the core of Brand’s Communication and Marketing Strategy.

Due to the social networking explosion, new types of companies are doing reputation management. This type of agency is especially important if a company needs online damage control. If a customer becomes disgruntled, it is very easy to damage a companies reputation over social networking sites. Because of how rapidly the information spreads, it becomes absolutely necessary to address any rumors, gossip or other negative online press immediately.

SEO optimization- An Intro

Search engine ranking is an important point that small, medium and big businesses seek to improve. To facilitate higher search engine ranking, a SEO optimization company provides required assistance. But before we discuss the services and roles of a SEO company, let us try and define what is actually meant by SEO. Find additional information at seo optimization

SEO or Search Engine Optimization is the technical part of web marketing which includes various On-Page and Off Page Optimization processes that help to improve the visibility of a particular webpage and place it higher in the Search Engine rankings. The experts in this field who seek to optimize the websites are called Search Engine Optimizers. The Search Engine Optimizers make use of special tools which include Wordtracker, Google’s AdWord Tool, Keyword List Optimizer Tool, Keyword Density Checker, Link Building Tools, Keyword Spy and more. However, a company which seeks to optimize its website through a SEO optimization company needs to be a bit careful. While finalizing a contract with a SEO servicing company he ought to know certain aspects first. A genuine company offering SEO optimization service can never promise its clients on the organic ranking, that is, it cannot guarantee that it would take the client’s webpage in the top ranking of search engine, right away.

Today, you will find a huge number of SEO companies at fray, but you need to know certain basic things that differentiate a good SEO optimization company from the other. A good SEO company needs to have considerable experience in the relevant field. They must have the required tools and expertise to assure you the desired result. So, before finalizing a deal, make sure you get in touch with some of their clients and get a feedback about their service.

Get in a contract with a SEO optimization company which works on honest lines and adhere to straight and simple SEO techniques. It is often an issue with many a clients who had their websites banned or suspended by Search Engine Result Page (SERP). This happens because many SEO companies use the Blackhat SEO services to give a webpage a higher rank. But, while crawling through, the search engines get hold of these and remove the site from its index. Once suspended from the index, restoring to alternate methods to optimize the site is pretty expensive.

It is understandable that a webpage cannot be optimized within small time frame, but the outcome must start showing slowly. The company offering you SEO optimization service must start giving you feedback about the advancements made. It should offer you a stipulated time period for completing your project. A weekly or a monthly feedback is must and there should be a fair line of communication between you and the concerned company. Assessing the result is necessary in order to understand the SEO firm’s capability and worth.

A good SEO optimization company must have a long term approach to the project. There have been instances when the SEO companies, to retain the clients, adhere to short term measures to promote the websites. Once optimization ceases, the ranks also start crawling down. A genuine SEO company must seek to provide comprehensive and long term result to its client(s).

SEO optimization service is a must for your website and will guarantee you higher return on investment, but at the same time, you need to take preventive measures so as to not get trapped in a vicious circle. Being with a right SEO company is thus necessary as it will attribute your webpage with the right exposure and in the process benefit your business.